Challenge Accepted: Issues Facing Legal Marketing Teams

 

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.

3 Reasons to Use an Experienced Gas Piping Repair Plumber

3 Reasons to Use an Experienced Gas Piping Repair Plumber

Many people think of a plumber when there are water issues in their home. Not many will think of one when they need natural gas piping repair. Marietta gas plumbers will install or repair gas lines for water heaters, furnaces and even a fireplace or outdoor grill. There are a few major differences between a plumber working on the water pipes and the gas pipes.

License and Training

 

In plumbing, the water or gas will travel through the pipes looking to level itself out. Each of them will also exploit any holes in the pipes to escape. Because the water is denser, it will always flow downhill. Gas, on the other hand, will look to rise above the surrounding air. These are just a few of the differences that a gas plumber encounters. Through training and experience, gas plumbers will understand how the gas works and be able to comprehend better the ordinances regulating how the gas is used. Many local municipalities will require a gas plumber to be licensed and certified to work with gas lines. This will be obtained through classwork as well as in-field experience. A master license for either a gas or water plumber signifies someone with extensive training. Master plumbers are often the ones training new plumbers.

Tools

While the concepts are the same, gas and water plumbing use different tools and materials for installation and repair jobs. Traditionally, water lines were constructed from copper pipe while the gas lines were cast iron. This is because the sulfur that is added to the gas can corrode the inside of the copper pipe. Turns were made by attaching angle pieces to the pipes. The copper turns would be soldered on while the cast iron usually had threaded ends. A special plumbing tape is wrapped around the seals to make them airtight. A lubricant is also used to reduce friction in the connection. Newer technologies have introduced plastic and PVC type pipes in both water and gas plumbing. These pipes are easier to work with, reducing labor hours and overall cost of installation.

Exhaust

One of the most important issues with gas plumbing is exhaust. With water, the force from the supply line will move the water to the sinks or toilets and then out the drains. Any leaks are detected rather quickly. As the natural gas burns, it can release carbon monoxide into the home, causing serious illness. A gas plumber needs to have experience with exhaust to remove the carbon dioxide from the home. But carbon dioxide can also build up if it is not burned fully or if there are leaks in the lines. That is why a carbon monoxide detector is critical in homes that use natural gas.

Natural gas is one of the least expensive fuels for home heating while also being the most efficient. When dealing with gas piping repair, Marietta homeowners need to be aware of the serious nature of the natural gas and hire a master plumber experienced with natural gas.

Protect Your Ears While You Can Still: 4 Ways to Save Your Hear

 

Sure, we all like to go to concerts or tough sporting events. But actually this can really damage our hearing. Read on to learn how to protect your ears.

Are you a musician or concert audience that is always exposed to very loud music? Are you a sports fan who loves the thrill of watching a game with thousands of other fans?

There is nothing wrong with this amazing hobby. However, not caring for your ears before engaging in either one can be harmful to your health.

We put together a guide to protect your ears the right way so you can enjoy all the loud music and sporting events you want. Take a look at these top four ways to protect your ears!

Four Ways To Protect Hearing Well
You do not have to give up on your favorite hard activities to save your hearing. This method is so easy, you’ll wonder why you did not think about it first.

4. Use ear cover.

The earplugs may seem uncomfortable and unnecessary, but also away from both. And when almost a quarter of people in the United States suffer from hearing loss caused by sound, there is really no reason for someone not to invest in earplugs.

Earplugs are usually made of soft foam that blocks sound while protecting your hearing from damage.

Special earplugs for musicians or concert fans are usually made with filters and special materials that allow one to hear words and conversations while reducing loud noise or music games.

A pack of earplugs is usually less than a few dollars, so what should you lose?

3. Give yourself a recovery time.

If you’re a musician, give your ear a little break from time to time. Exposure to loud music for excessive amounts of time can contribute significantly to hearing loss.

We’re not saying that you need to give up on band rehearsals or concerts. What music fans or concert enthusiasts do is step out or to a lonely place for five minutes every few hours or so to give their ears some recovery time.

If you have a very loud night the night before, try staying in a quiet place for most of the next day. The ear recovery time-to-exposure ratio is about 2: 1, which means that a long night will take a good sixteen hours of recovery time.

2. Decrease tip q.

Sure, they feel heavenly and take out some gunk, but try to refrain from sticking cotton to your ear canal.

This will only push dirt and wax farther to your ear, which can damage your eardrum.

Be careful and use only q-tip to clean the outside of your ear.

1. Invest in quality hearing services.

If you think your hearing has been significantly damaged or you want to see a licensed specialist about preventive care, you should definitely consider visiting a hearing service provider.

While all of these tips can be effective, looking at “ear doctors” for a thorough evaluation, as well as access to hearing aids and instruments if needed, is the best route to take.

5 Tips on Choosing the Best Crowdfunding Platform

Crowdfunding is growing faster than venture capital with an estimated spending of $ 34 billion by 2015.

How do you choose among the 2,000 crowdfunding platforms available around the world? We share 5 tips to choose the best crowdfunding platform.

Crowdfunding is a way of raising money for a project through a large number of people. This changes the traditional funding model by letting you connect with new supporters online.

Certain choices may be better for you. It depends on whether you help the cause you support, the entrepreneur who funded the business or started the business, or the musician raises money for the recording costs.

You should involve your private network no matter what method you use. But investors on certain sites are looking for some kind of project.

Usually, the site focuses on charitable giving, creative projects, or business ventures. Access to the new investor can definitely increase the value of your campaign.

Here are 5 things to look for when choosing crowdfunding platform:

Easy to use
If you are an individual raising money for your half marathon to support charitable activities, you should contact your private network. That means, friends, family, and others who support grassroots or certain causes.

You are looking for a platform that is easy to set up, easy for others to contribute money, and it can track many projects.

Crowdrise categorizes charity projects with civil rights and social action, education, poverty, religion, and spirituality, and so on. This helps donors who are interested in your goals for finding projects and contributing.

Cost Structure
The Crowdfunding platform may charge you an administrative fee to connect you and your donor or investor.

The crowdfunding platform you choose should have the appropriate cost structure for you and your project.

Obligations
When people give money, either to friends or cause, they usually like to be stored in circles. In addition to costs, you may need to share quarterly or monthly updates with investors.

Check the details of the agreement carefully.

Pool investors
If you fund a start-up or business venture, you’ll want to choose a suitable crowdfunding platform for your industry. Sites will not only connect you with great investors, but you may be able to build partnerships with strategic investors.

Whether you are raising money for business or charity, see what companies and non-profit organizations connect to this site. You definitely want to find a platform that has connections to companies and established charities.

For start-up technology, access to feedback from registered investors may be important.

Security
Choose crowdfunding platform with security protection for financial transactions.

But if this is a business venture, you definitely want a more legal and financial option. You may need escrow services, investor persistence, and feedback.

The best crowdfunding platform will address the specific needs of your project or campaign. Have you ever used a crowdfunding platform to raise money for a business or a cause? Please share tips in the comments?

Have you used crowdfunding to raise money for a business or a cause? Please share tips in the comments?

The idea of ​​a Carnaval costume that you definitely want to try

The idea of ​​a Carnaval costume that you definitely want to try

 

Summer is over, fall will come faster than you expected and when the carnival will be there in less than a few moments. This is why people try their best to find the best costumes that can be bought for the amazing carnival they will attend. Since everyone is a celebration seeker, is it difficult enough not to enjoy the implications of a carnival, especially when choosing a costume. This article will present some ideas about what costume should be chosen and this is meant to help you find the inspiration you are looking for. Finding a fatos de carnaval that appreciates all your needs can be very tiring if you do not know exactly what you want, so choose carefully and decide early on what kind of costume you want.
The first idea you might want to consider is mime. No matter your gender, the suit as mime can be a costume that will make you have an entrance. A classic mime is a costume that everyone can wear: children, women and men. A completely white face painted with a striped blouse, black hat and some black pants is all you need. If you can not find all these things in one place, you need not worry. You can find mime costumes all over the internet. You can actually consider buying a small mime costume for your child as well, so you can attend a carnival together. Try looking for fatos carnaval criança and see if there is something you find interesting there. You do not have to limit yourself to certain types of costumes.

The idea of ​​a Carnaval costume that you definitely want to try

Cosplaying some of your favorite characters is also a great idea. If you have someone you’re really looking for, then go find a costume that resembles them. If you definitely can not find a costume online try doing it yourself or go find a specialist to take care of this task for you. For carnival, it’s really a wonderful experience if you and your friends decide to combine costumes and create unique groups. Think how cool it looks like all the characters in your favorite show. Choose an online store that offers a variety of costumes and may not find everything you are looking for.

Classic ideas are also not left behind. If you want to make a pirate costume like no one else did it before, do your homework early and document where you can get the best pirate costume ever. If you are unsure of the price or quality of the ingredients, do not forget to read the reviews of the store you want to try. If you are a fan of DIY projects, you can begin to inform yourself about what material you need and how much time is implied. If you want to find more, do long before the event you need to attend. The idea of ​​a Carnaval costume that you definitely want to try

When is the Time to Bite the Bullet and Get the Dental Implant

When is the Time to Bite the Bullet and Get the Dental Implant

Are you someone who suffers from a terrible toothache or who is aware of losing someone else? Are you struggling to eat normal food, or have to chew it all in a very specific way?

If so, it may be time to consider getting to the south of the border and getting a dental implant in Mexico.

Here’s what you need to know about dental implants so you can know if it’s right for you.

What is dental implants?
First, what is dental implants? According to WebMD, dental implants are a substitute for tooth roots.

But that does not really explain what it is.

In essence, they are very real dentures and can not be brought out like dentures. A dentist will make a small piece of your gum and then drill into the bone where the roots of a regular tooth go. Once it’s big enough, they’ll screw in the screw that gears at the end.

The result is a tough, permanent tooth that will feel almost like the real thing for years.

What are the advantages of dental implants?
Good for beginners, this is a very permanent solution to the old problem. Think how long the screws holding your home together have done their job.

As it sounds, this is the same mechanism with dental implants. They offer a permanent solution to an ongoing problem, well, have no teeth.

There are other benefits too.

Dental implants are very comfortable and durable, 10-15 years will not be problematic.

They also look great, are easy to maintain, and allow you to eat and talk normally (no more “denture slur”).

What’s more, dental implants can actually improve your health. If you have a hole where the tooth first, this is a difficult place to stay clean, and can cause infection and pain through your jaw bone. In the worst case, the jaw can become seriously infected and require medical help to be healthy again.

Dental implants literally connect the gap, sealing the jawbone of the world of bacteria that swims even in the cleanest mouth in the world.

… and the loss?
Like dental care, there are some disadvantages that can be discussed when dealing with dental implants.

For example, the price is more expensive up ahead than other cheaper alternatives. Dentures, for example, tend to be cheaper, but come with a lot of problems:

It is difficult to speak clearly
They do not feel like normal teeth
Food can be difficult to eat
What’s more, they do not have the age that dental implants should have. So, while dental implants can come at a higher cost (especially if you get the procedure done in the US rather than getting dental implants in Mexico) you’ll probably spend more money in the long run.

Dashiki Maxi Dress African Fashion Now Gains its Speed

Dashiki Maxi Dress African Fashion Now Gains its Speed

There are many reasons why the choice for summer. If you are looking for something more than that, you can go, then African fashion is the best deal through Dashiki maxi dresses. When you look at the fashion world now, you can find out how to get there. There are many different types of African dresses that successfully invade the market in the most successful way. Among all these dresses, the maxi Dashiki dress has successfully received an exponential popularity worldwide.
This dress is not only equipped with traditional African touch. If you always want something you can wear during summer time, then the maxi Dashiki dress is all you need right now. A reputable online store offers these items within a reasonable price range. So, when you shop for this dress, your budget will definitely not be hampered at all. If you have a big trend about African mode, then this time you should choose your Dashiki dress. This dress is colorful, comfortable and durable in use.

Dashiki Maxi Dress African Fashion Now Gains its Speed

The colors that African designers use to add when making this dress are what attracts the most attention to such items. You can wear them at home for the office and even for places outside. These days, women prefer to wear dresses that can help them appear as more passionate people. To improve your overall look and appeal, the maxi Dashiki dress can produce the best results. If you still are not sure where you moved, you should take help from the internet. This is the place where you can gather the maximum details about Dashiki dresses.

It is a traditional African outfit and has now become a popular choice of clothing internationally. African mode is on the rise. Many fashion models and designers add a strong statement to the fashion world every day. This may be the reason why African outfits are also starting to make the right statement out there while attracting a lot of attention from around the world. Apart from this, the African mode is largely based on traditional clothing, accessories and other fashionable items.

And when you search for the latest fashion accessories or trends, you will always find a touch of African fashion. Among all the items that have this traditional African touch, this maxi Dashiki dress always makes you look cool. When you have a maxi dress during the summer, you will really enjoy it all. When you have a maxi Dashiki dress, underwear will always remain as an optional option. All you need to wear that dress and let everything you breathe in right! Dashiki Maxi Dress African Fashion Now Gains its Speed

How to Prepare Your Vehicle for Long-Term Storage

How to Prepare Your Vehicle for Long-Term Storage

Putting a car into long-term storage in Palo Alto can cause problems if you don’t prepare it correctly. Your car was designed to be driven, and letting it sit idle for months at a time can easily cause it to break down. Follow these steps to make sure your car is in top condition when you take it out of storage.

Change the Fluids

How to Prepare Your Vehicle for Long-Term Storage

Change the oil, brake fluid, and coolant just before putting your car into storage. Fill up your gas tank with a high-quality gasoline. These fresh fluids help keep your car lubricated and prevent corrosion. If you’re going to store your car for a long period of time, use a fuel stabilizer to prevent the gas from deteriorating.

Disconnect the Battery

Your battery will gradually lose power over time if you’re not driving your car. Disconnecting it is an easy way to prevent this from happening. Or, if your storage unit has electricity, you can hook your battery up to a trickle charger that will supply it with just enough energy to stay charged.

Prop Up Your Tires How to Prepare Your Vehicle for Long-Term Storage

Storing your car for months at a time in the same position puts quite a bit of strain on your tires. Inflate your tires to their recommended pressure or a little bit higher before storing your car. If possible, drive your vehicle at least once every 1-2 weeks to more evenly distribute the pressure. If you can’t get out to drive your car, prop it up on jacks or remove the tires altogether.

Clean Your CarHow to Prepare Your Vehicle for Long-Term Storage

When dirt collects in yo ur car, it makes it break down faster. It also attracts rodents and insects that can further damage your vehicle. Clean your car thoroughly inside and out before putting it into storage in Palo Alto, and use a cover when it’s inside the unit to keep out the dust and pests.

Often Play Games Make Emotions Unstable

Often Play Games Make Emotions Unstable

Who does not like to play games, almost when we are saturated playing games can make players become more excited. However, you know that some games that contain elements of violence will actually trigger a person becomes more emotional and aggressive in everyday life.

Released from Techtimes, a study conducted by Dr. Gregor Szycik, Gregor is a writer and researcher at the Hannover Medical School, explains that people who have long played violent games will look at the nerves of his brain causing a fairly high nerve activity similar to someone who is peaking emotional

Often Play Games Make Emotions Unstable

In doing his research Professor Gregor uses a brain scanner or magnetic resonance image (MRI) in a person’s brain that plays violent games with people who do not play violent games.

All volunteers are men who are used to and have played first person shooter games like call of duty for four years, throughout the year they play the game for two hours per day. In addition to playing games and researched by the team of researchers they are also asked to fill a psychology quiz to measure empathy and their aggressiveness potential. Later they were shown a series of pictures to see how their emotions reacted.

And Wow! The result they have a more emotional tendency after playing the game. The results of this study are then published in the journal Frontiers in Psychology to become reference for further research.

Often Play Games Make Emotions Unstable

Playing games can kill saturation but it would be wise if you do not play too many games, there may be other things you like besides playing games to get rid of saturation like reading a book, drawing or writing a poem. In addition to training your creativity to reduce the intensity of game play is also good to reduce your dependence on the game because it can damage your eyes too often exposed to radiation rays on smartphones or PCs.

Or if you have a business soul, you can try small business like selling your clothes, your used items or your creativity online, is not it good if you can get the revenue from your saturation.

3 Unique DIY’s That Use Leftover Steel Tubes

 

We seriously doubt that many people have leftover steel tubes lying around their homes. After all, people are usually (hopefully) careful to order a reasonable number of materials for big projects.

And, let’s get real, even if they do happen to have a few extra ones lying around, their first instinct is not to get crafty with them.

Even so, they can not just throw them in the trash; that would be a complete waste of cash.

So what should people do with their extra steel tubes?

We’ve got 3 creative DIY projects that will help you make the most out of them.

DIY Clothes Rack
If you ever find yourself in need of closet space, you can always use your spare steel tubes in order to try your hand at building a clothes rack.

As far as clothes racks go, the one we’ve recommended is pretty easy to build; as a matter of fact, there are only 16 simple steps (and pictures to accompany them) to building it, though, to be fair, some steps require that you carry out multiple tasks.

And, yes, we know: By recommending this project, we are allowing you to feed your clothing addiction, but, much to our thinking, clothing addictions are not necessarily bad things to have.

So get building.

DIY Bookshelf
Our avid readers will appreciate this one, and it even comes with an instructional video.

Unfortunately, however, you’ll need a bit more than your old steel pipes in order to get this job done.

While there are certainly many variations of this project, the one we’ve referenced requires that you have a “butcher block,” “table saw,” and “hand plane.”

We realize that this project can be a good thing for you. .

And you’ll get to tell everyone that you built it yourself.

(With the help of a video tutorial.) But hey, it still counts.)

DIY Television Stand
Okay. You probably already have a television stand or two in your home.

We’re willing to bet, however, that at least one of them has begun to bore you. Or falling apart at the every least.

That said, why not try turning those old pipes into a new entertainment stand?

Luckily for you, this project, unlike our last suggestion, is simple (and cheap) to put together.

While you will have to spend a little bit of money and time on it, you should have no problems constructing it.

Even if you’re a novice, we guarantee you’ll be able to bring this television stand to life.

Conclusion
As we said before, we understand that some people just have the tubes lying around, and even the people who happen to have them probably have a few of them on hand.

If you fall into the second category and find that you do not have enough steel tubes to follow these projects, please feel free to check out our stainless steel supplies here at Metal Supplies LTD.

After all, we know that there is nothing more frustrating than not being able to finish what you started. So get out there and try (and finish) these awesome DIY projects!